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NBA Star Ray Allen otvara Grown, organski restoran brze hrane u Miamiju

NBA Star Ray Allen otvara Grown, organski restoran brze hrane u Miamiju

Ray Allen, dvostruki prvak NBA lige i trenutni slobodni igrač, sprema se proširiti svoju karijeru izvan košarke-sa svojim vlastitim konceptom organske brze hrane pod nazivom Grown, koji bi trebao biti otvoren u Južnom Miamiju ovog marta.

Allen i njegova supruga Shannon, bivši član Fondacije za istraživanje maloljetničkog dijabetesa, počeli su razvijati Grown kao odgovor na nedostatak hranjive, pristupačne hrane dostupne potrošačima u pokretu.

"Grown je rođen iz frustracije", rekla je Shannon Allen. “Kod kuće dajem sve od sebe da pripremim ukusna jela bogata hranjivim tvarima za naše petero djece, uključujući i našeg sina Walkera, koji živi s dijabetesom tipa 1. Kao i većina zaposlenih porodica, žongliramo sa domaćim zadacima, sportovima nakon škole i svakodnevnim obavezama - živimo u svojim automobilima. Imao sam a-ha trenutak u kojem sam shvatio da ne mogu sjediti bespomoćan čekajući da netko drugi napravi opciju brze hrane koja zadovoljava prehrambene potrebe naše porodice, a kako smo radili istraživanje, postalo je očito da to nije borba jedinstvena samo za nas; porodice posvuda traže udobnost bez kompromisa. ”

Tim stručnjaka za prehranu, nazvan "Kuhinjski ormarić", uključen je u kreiranje jelovnika za Grown koji uključuje lokalne i organske obroke, ručak i večeru, peciva bez glutena, hladno prešane sokove i poštene napitke. trgovina kavom i čajem. Očekuje se da će se stavke menija kretati između 4 i 18 USD.

I, kao i svaki veliki restoran brze hrane, Grown će uključivati ​​vožnju kroz ceo servis, kao i opcije nošenja, uključujući obroke u porodičnoj veličini.

U nastojanju da vodi još održivije poslovanje, Grown će također koristiti proizvode od papira za kompostiranje i potpuno reciklirajuće čaše, kontejnere za skladištenje bez BPA i jelovnike za sadnju i ambalažu za dječji obrok. Poseban dio restorana pod nazivom „Dječji vrtić“ bit će korišten za održavanje radionica o prehrani, demonstracija kuhanja i drugih događaja za privatne grupe. Igralište će potaknuti djecu da se igraju fitnesa i igara usmjerenih na zdravlje.

"Kad se Grown otvori, to će biti koncept za razliku od bilo čega drugog, osmišljen da bude dostupan svima", rekao je Ray Allen - stoji u saopštenju. "Od ratnika za vikend do fudbalske mame i bilo koga između."


Grown je 100% organski restoran brze hrane koji uskoro dolazi u vaš grad

Došla je ideja o ponovnom pronalaženju brze hrane Shannon Allen dok je plakala pod tušem. Bilo je potrebno devet godina da se to ostvari.

2008. godine, dok je bila trudna sa svojim četvrtim djetetom, Shannon Allen, supruga bivše NBA zvijezde Ray Allen, bio u panici. Njenom sinu Walkeru, koji je imao samo 17 mjeseci, trebao je inzulin. Nedavno mu je dijagnosticiran dijabetes tipa 1, a šećer u krvi bio je previsok. Njen suprug bio je u Los Angelesu igrajući protiv Lakersa u finalu NBA lige. Bila je sama u blizini njihove kuće u Wellesleyju, Mass.

"Osjećao sam se nemoćno", kaže Allen. “Bio sam na putu za Whole Foods, ali nisam imao vremena za parkiranje, ulaz i kupovinu i čekanje na blagajni. Trebalo mi je nešto ASAP od drive-thru-a. Ali nije bilo ničega što nije bilo u zamrzivaču. Sjećam se da sam pomislio: 'Godina je 2008, a ne mogu dobiti pravu hranu kroz vožnju.' '

Iskustvo ju je potreslo.

"Sedeo sam plačući na podu tuša", kaže Allen. "Pomislio sam:" Ako je ovo vaš problem, to je problem mnogih ljudi. "Odmah sam nazvao Raya u LA i rekao mu da ću izumiti brzu hranu."

Ubrzo nakon toga, Shannon je počela sastanke s nekim od najistaknutijih imena u hrani i zdravlju Bostona: kuharom i ugostiteljem Ming Tsai, Harvard's Walter Willett, Dr. Med., Rukovoditelji Reeboka, suosnivača Bostonske tržnice, i drugih.

Nakon gotovo desetljeća istraživanja i planiranja, u srpnju 2016. otvorena je prva Grown lokacija u Miamiju, 100 % -tni restoran organske brze hrane s USDA certifikatom, sa živim zidom, obrazovnim igrama na iPad-u, drive-thru i gradsko imanje na krovu - međutim, budući da nije certificirano organsko, njegova se nagrada ne koristi u restoranu.

Vrh unutar uzgojene kuhinje

Kompanija se proširila na šest lokacija u samo 16 mjeseci-vodeći brod u Miamiju, Univerzitet Wesleyan u Connecticutu, tri prodajna mjesta na sportskim stadionima u Miamiju i nova lokacija u blizini Orlanda, priključena samo na Wal-Mart.

Lanac diskontnih supermarketa kontaktirao je Allens samo nekoliko mjeseci nakon otvaranja prve kompanije Grown, na njeno veliko iznenađenje.

"Tražili smo operatere sa fokusom na zdravu hranu i zaista nas je privukla Shannonova strast prema tome da organsku hranu učini pristupačnijom", kaže portparol Wal-Mart-a Erin Hulliberger, koji radi na zakupu stanara. "To je upravo ono što smo htjeli učiniti."

Shannon je uvijek jela pravu hranu. Dok je odrastao, njen otac je konzervirao i čuvao vlastite želee i džemove, a sam je napravio sve svoje juhe i temeljace. Njena porodica je u dvorištu uzgajala mnogo povrća-kukuruz, krastavce, paradajz-a kada je Shannonin suprug igrao za Celticse, vodila je kuharsku emisiju na lokalnoj televiziji pod nazivom "Obrok prije igre".

& quotKad sam odrastao, ljeti smo izlazili vani u našim PJ -ovima sa solinom i brali paradajz ili krastavac - kaže Allen. “Imao sam sreću što sam odrastao uz pravu hranu. Zato mi je bilo važno jesti organsko. "

Uzgojeno jednostavno zelenilo sa lososom.

Ali mogućnost da odete na vožnju i uzmete tanjir pečenog lososa sa roštilja, pečenog belog luka, kaše od slatkog krompira i salse verde koštaće vas tačno. 17 dolara. Uporedite to sa prosječnim čekom po osobi u McDonald'su (4,72 USD) ili Subwayu (6,04 USD) ili Taco Bell (5,13 USD) ili čak Chipotleu (11 USD), pa ćete vidjeti zašto je cijena ono što drži Shannon noću.

"Želim sniziti cijenu, tako da to nije previsoko", kaže ona. “I dalje smo tri puta skuplji od obične brze hrane. Pristup organskoj hrani ne bi trebao biti luksuz. To mi slama srce. Iskoristili smo pogodnost, ali još radimo na cijeni. ”

Allen kaže da su, kada se Grown prvi put otvorio, potrošili 60 centi na hranu za svaki dolar prodaje, što je dvostruko više od prosjeka u restoranima. Ipak, nije namjeravala napraviti kompromis. "Znamo da je soda jeftina i da ima vrlo visoke marže za restoran", kaže ona. „Ali rekao sam svima koji su bili uključeni:„ Bez sode. “Sve se nabavlja odgovorno, organski i SNAIL [pokret spore hrane] je odobrio. Za svoje zaposlenike plaćamo poštenu plaću i osiguranje. ”

Planovi proširenja su već u pripremi. "Moj cilj je 9.400 trgovina", kaže Allen. “Ne znam odakle mi taj broj, ali ne šalim se. Neću biti zadovoljan sve dok na svakom uglu ne naraste. "

Realno, Allen kaže da očekuje da će otvoriti još 10 do 15 Grown lokacija u vlasništvu kompanije u sljedeće dvije godine, a zatim vjerojatno započeti franšizu. Gleda nekoliko različitih vrsta lokacija: aerodromi, sportska borilišta, bolnice, prometne dionice autoputeva i fakulteti. Hoće li biti još Wal-Mart lokacija, otvoreno je pitanje.

"Ova [Wal-Mart] trgovina otvorena je prije par mjeseci, a mi još uvijek vršimo procjenu", kaže Hulliberger. “Zasad se kupcima sviđa ta mogućnost i jako smo ohrabreni, ali još je rano govoriti o budućim planovima.”

Za Shannon je to već bilo devet godina napornog rada, a Walker je sada uspješan 10-godišnji dječak. Na nedavnoj dobrotvornoj akciji prikupljanja novca za dijabetes, upitao je mamu hoće li Grown postojati ako mu nikada nije dijagnosticirana.

"Rekla sam mu da vjerovatno ne bih pokrenula ovu kompaniju i jednostavno bih nastavila s normalnim životom", kaže ona. “Zatim me je pogledao i rekao:‘ Onda zato imam tip 1. Vi inače nikada ne biste mogli pomoći tim ljudima. ”


Grown je 100% organski restoran brze hrane koji uskoro stiže u vaš grad

Došla je ideja o ponovnom pronalaženju brze hrane Shannon Allen dok je plakala pod tušem. Bilo je potrebno devet godina da se to ostvari.

2008. godine, dok je bila trudna sa svojim četvrtim djetetom, Shannon Allen, supruga bivše NBA zvijezde Ray Allen, bio u panici. Njenom sinu Walkeru, koji je imao samo 17 mjeseci, trebao je inzulin. Nedavno mu je dijagnosticiran dijabetes tipa 1, a šećer u krvi bio je previsok. Njen suprug bio je u Los Angelesu igrajući protiv Lakersa u finalu NBA lige. Bila je sama u blizini njihove kuće u Wellesleyju, Mass.

"Osjećao sam se nemoćno", kaže Allen. “Bio sam na putu za Whole Foods, ali nisam imao vremena za parkiranje, ulaz i kupovinu i čekanje na blagajni. Trebalo mi je nešto ASAP od drive-thru-a. Ali nije bilo ničega što nije bilo u zamrzivaču. Sjećam se da sam pomislio: 'Godina je 2008, a ne mogu dobiti pravu hranu kroz vožnju.' '

Iskustvo ju je potreslo.

"Sedeo sam plačući na podu tuša", kaže Allen. "Pomislio sam:" Ako je ovo vaš problem, to je problem mnogih ljudi. "Odmah sam nazvao Raya u LA i rekao mu da ću izumiti brzu hranu."

Ubrzo nakon toga, Shannon je počela sastanke s nekim od najistaknutijih imena u hrani i zdravlju Bostona: kuharom i ugostiteljem Ming Tsai, Harvard's Walter Willett, Dr. Med., Rukovoditelji Reeboka, suosnivača Bostonske tržnice, i drugih.

Nakon gotovo desetljeća istraživanja i planiranja, u srpnju 2016. otvorena je prva Grown lokacija u Miamiju, 100 % -tni restoran organske brze hrane s USDA certifikatom, sa živim zidom, obrazovnim igrama na iPad-u, drive-thru i gradsko imanje na krovu - međutim, budući da nije certificirano organsko, njegova se nagrada ne koristi u restoranu.

Vrh unutar uzgojene kuhinje

Kompanija se proširila na šest lokacija u samo 16 mjeseci-vodeći brod u Miamiju, Univerzitet Wesleyan u Connecticutu, tri prodajna mjesta na sportskim stadionima u Miamiju i nova lokacija u blizini Orlanda, priključena samo na Wal-Mart.

Lanac diskontnih supermarketa kontaktirao je Allens samo nekoliko mjeseci nakon otvaranja prve kompanije Grown, na njeno veliko iznenađenje.

"Tražili smo operatere sa fokusom na zdravu hranu i zaista nas je privukla Shannonova strast prema tome da organsku hranu učini pristupačnijom", kaže portparol Wal-Mart-a Erin Hulliberger, koji radi na zakupu stanara. "To je upravo ono što smo htjeli učiniti."

Shannon je uvijek jela pravu hranu. Dok je odrastao, njen otac je konzervirao i čuvao vlastite želee i džemove, a sam je napravio sve svoje juhe i temeljace. Njena porodica je u dvorištu uzgajala mnogo povrća-kukuruz, krastavce, paradajz-a kada je Shannonin suprug igrao za Celticse, vodila je kuharsku emisiju na lokalnoj televiziji pod nazivom "Obrok prije igre".

& quotKada sam odrastao, ljeti smo izlazili vani u našim PJ -ovima sa solinom i brali paradajz ili krastavac - kaže Allen. “Imao sam sreću što sam odrastao uz pravu hranu. Zato mi je bilo važno jesti organsko. "

Uzgojeno jednostavno zelenilo sa lososom.

Ali mogućnost da odete na vožnju kroz tanjir grilovanog, divlje ulovljenog lososa sa prženim češnjakom, prokulicama, kašom od slatkog krompira i salsa verdeom koštaće vas tačno. 17 dolara. Uporedite to sa prosječnim čekom po osobi u McDonald'su (4,72 USD) ili Subwayu (6,04 USD) ili Taco Bell (5,13 USD) ili čak Chipotleu (11 USD), pa ćete vidjeti zašto je cijena ono što drži Shannon noću.

"Želim sniziti cijenu, tako da to nije previsoko", kaže ona. “I dalje smo tri puta skuplji od obične brze hrane. Pristup organskoj hrani ne bi trebao biti luksuz. To mi slama srce. Iskoristili smo pogodnost, ali još radimo na cijeni. ”

Allen kaže da su, kada se Grown prvi put otvorio, potrošili 60 centi na hranu za svaki dolar prodaje, što je dvostruko više od prosjeka u restoranima. Ipak, nije namjeravala napraviti kompromis. "Znamo da je soda jeftina i da ima vrlo visoke marže za restoran", kaže ona. „Ali rekao sam svima koji su bili uključeni:„ Bez sode. “Sve se nabavlja odgovorno, organski i SNAIL [pokret spore hrane] je odobrio. Za svoje zaposlenike plaćamo poštenu plaću i osiguranje. ”

Planovi proširenja su već u izradi. "Moj cilj je 9.400 trgovina", kaže Allen. “Ne znam odakle mi taj broj, ali ne šalim se. Neću biti zadovoljan sve dok na svakom uglu ne naraste. "

Realno, Allen kaže da očekuje da će otvoriti još 10 do 15 Grown lokacija u vlasništvu kompanije u sljedeće dvije godine, a zatim vjerojatno započeti franšizu. Gleda nekoliko različitih vrsta lokacija: aerodromi, sportska borilišta, bolnice, prometne dionice autoputeva i fakulteti. Hoće li biti još Wal-Mart lokacija, otvoreno je pitanje.

"Ova [Wal-Mart] trgovina otvorena je prije par mjeseci, a mi još uvijek vršimo procjenu", kaže Hulliberger. “Zasad se kupcima sviđa ta mogućnost i jako smo ohrabreni, ali još je rano govoriti o budućim planovima.”

Za Shannon je to već bilo devet godina napornog rada, a Walker je sada uspješan 10-godišnji dječak. Na nedavnoj dobrotvornoj akciji prikupljanja novca za dijabetes, upitao je mamu hoće li Grown postojati ako mu nikada nije dijagnosticirana.

"Rekla sam mu da vjerovatno ne bih pokrenula ovu kompaniju i jednostavno bih nastavila s normalnim životom", kaže ona. “Zatim me je pogledao i rekao:‘ Onda zato imam tip 1. Vi inače nikada ne biste mogli pomoći tim ljudima. ”


Grown je 100% organski restoran brze hrane koji uskoro stiže u vaš grad

Došla je ideja o ponovnom pronalaženju brze hrane Shannon Allen dok je plakala pod tušem. Bilo je potrebno devet godina da se to ostvari.

2008. godine, dok je bila trudna sa svojim četvrtim djetetom, Shannon Allen, supruga bivše NBA zvijezde Ray Allen, bio u panici. Njenom sinu Walkeru, koji je imao samo 17 mjeseci, trebao je inzulin. Nedavno mu je dijagnosticiran dijabetes tipa 1, a šećer u krvi bio je previsok. Njen suprug je bio u Los Angelesu igrajući protiv Lakersa u finalu NBA lige. Bila je sama u blizini njihove kuće u Wellesleyju, Mass.

"Osjećao sam se nemoćno", kaže Allen. “Bio sam na putu za Whole Foods, ali nisam imao vremena za parkiranje, ulaz i kupovinu i čekanje na blagajni. Trebalo mi je nešto ASAP od drive-thru-a. Ali nije bilo ničega što nije bilo u zamrzivaču. Sjećam se da sam pomislio: 'Godina je 2008, a ne mogu dobiti pravu hranu kroz vožnju.' '

Iskustvo ju je potreslo.

"Sedeo sam plačući na podu tuša", kaže Allen. "Pomislio sam:" Ako je ovo vaš problem, to je problem mnogih ljudi. "Odmah sam nazvao Raya u LA i rekao mu da ću izumiti brzu hranu."

Ubrzo nakon toga, Shannon je počela sastanke s nekim od najistaknutijih imena u hrani i zdravlju Bostona: kuharom i ugostiteljem Ming Tsai, Harvard's Walter Willett, Dr. Med., Rukovoditelji Reeboka, suosnivača Bostonske tržnice, i drugih.

Nakon gotovo desetljeća istraživanja i planiranja, u srpnju 2016. otvorena je prva Grown lokacija u Miamiju, 100 % -tni restoran organske brze hrane s USDA certifikatom, sa živim zidom, obrazovnim igrama na iPad-u, drive-thru i gradsko imanje na krovu - međutim, budući da nije certificirano organsko, njegova se nagrada ne koristi u restoranu.

Vrh unutar uzgojene kuhinje

Kompanija se proširila na šest lokacija u samo 16 mjeseci-vodeći brod u Miamiju, Univerzitet Wesleyan u Connecticutu, tri prodajna mjesta na sportskim stadionima u Miamiju i nova lokacija u blizini Orlanda, priključena samo na Wal-Mart.

Lanac diskontnih supermarketa kontaktirao je Allens samo nekoliko mjeseci nakon otvaranja prve kompanije Grown, na njeno veliko iznenađenje.

"Tražili smo operatere sa fokusom na zdravu hranu i zaista nas je privukla Shannonova strast prema tome da organsku hranu učini pristupačnijom", kaže portparol Wal-Mart-a Erin Hulliberger, koji radi na zakupu stanara. "To je upravo ono što smo htjeli učiniti."

Shannon je uvijek jela pravu hranu. Dok je odrastao, njen otac je konzervirao i čuvao vlastite želee i džemove, a sam je napravio sve svoje juhe i temeljace. Njena porodica je u dvorištu uzgajala mnogo povrća-kukuruz, krastavce, paradajz-a kada je Shannonin suprug igrao za Celticse, vodila je kuharsku emisiju na lokalnoj televiziji pod nazivom "Obrok prije igre".

& quotKad sam odrastao, ljeti smo izlazili vani u našim PJ -ovima sa solinom i brali paradajz ili krastavac - kaže Allen. “Imao sam sreću što sam odrastao uz pravu hranu. Zato mi je bilo važno jesti organsko. "

Uzgojeno jednostavno zelenilo sa lososom.

Ali mogućnost da odete na vožnju kroz tanjir grilovanog, divlje ulovljenog lososa sa prženim češnjakom, prokulicama, kašom od slatkog krompira i salsa verdeom koštaće vas tačno. 17 dolara. Uporedite to sa prosječnim čekom po osobi u McDonald'su (4,72 USD) ili Subwayu (6,04 USD) ili Taco Bell (5,13 USD) ili čak Chipotleu (11 USD), pa ćete vidjeti zašto je cijena ono što drži Shannon noću.

"Želim sniziti cijenu, tako da to nije previsoko", kaže ona. “I dalje smo tri puta skuplji od obične brze hrane. Pristup organskoj hrani ne bi trebao biti luksuz. To mi slama srce. Iskoristili smo pogodnost, ali još radimo na cijeni. ”

Allen kaže da su, kada je Grown prvi put otvoren, potrošili 60 centi na hranu za svaki dolar prodaje, što je dvostruko više od prosjeka u restoranima. Ipak, nije namjeravala napraviti kompromis. "Znamo da je soda jeftina i da ima vrlo visoke marže za restoran", kaže ona. „Ali rekao sam svima koji su bili uključeni:„ Bez sode. “Sve se nabavlja odgovorno, organski i SNAIL [pokret spore hrane] je odobrio. Za svoje zaposlenike plaćamo poštenu plaću i osiguranje. ”

Planovi proširenja su već u izradi. "Moj cilj je 9.400 trgovina", kaže Allen. “Ne znam odakle mi taj broj, ali ne šalim se. Neću biti zadovoljan sve dok na svakom uglu ne naraste. "

Realno, Allen kaže da očekuje da će otvoriti još 10 do 15 Grown lokacija u vlasništvu kompanije u sljedeće dvije godine, a zatim vjerojatno započeti franšizu. Gleda nekoliko različitih vrsta lokacija: aerodromi, sportska borilišta, bolnice, prometne dionice autoputeva i fakulteti. Hoće li biti još Wal-Mart lokacija, otvoreno je pitanje.

"Ova [Wal-Mart] trgovina otvorena je prije par mjeseci, a mi još uvijek vršimo procjenu", kaže Hulliberger. “Zasad se kupcima sviđa ta mogućnost i jako smo ohrabreni, ali još je rano govoriti o budućim planovima.”

Za Shannon je to već bilo devet godina napornog rada, a Walker je sada uspješan 10-godišnji dječak. Na nedavnoj dobrotvornoj akciji prikupljanja novca za dijabetes, upitao je mamu hoće li Grown postojati ako mu nikada nije dijagnosticirana.

"Rekla sam mu da vjerovatno ne bih pokrenula ovu kompaniju i jednostavno bih nastavila s normalnim životom", kaže ona. “Zatim me je pogledao i rekao:‘ Onda zato imam tip 1. Vi inače nikada ne biste mogli pomoći tim ljudima. ”


Grown je 100% organski restoran brze hrane koji uskoro stiže u vaš grad

Došla je ideja o ponovnom pronalaženju brze hrane Shannon Allen dok je plakala pod tušem. Bilo je potrebno devet godina da se to ostvari.

2008. godine, dok je bila trudna sa svojim četvrtim djetetom, Shannon Allen, supruga bivše NBA zvijezde Ray Allen, bio u panici. Njenom sinu Walkeru, koji je imao samo 17 mjeseci, trebao je inzulin. Nedavno mu je dijagnosticiran dijabetes tipa 1, a šećer u krvi bio je previsok. Njen suprug bio je u Los Angelesu igrajući protiv Lakersa u finalu NBA lige. Bila je sama u blizini njihove kuće u Wellesleyju, Mass.

"Osjećao sam se nemoćno", kaže Allen. “Bio sam na putu za Whole Foods, ali nisam imao vremena za parkiranje, ulaz i kupovinu i čekanje na blagajni. Trebalo mi je nešto ASAP od drive-thru-a. Ali nije bilo ničega što nije bilo u frizideru. Sjećam se da sam pomislio: 'Godina je 2008, a ne mogu dobiti pravu hranu kroz vožnju.' '

Iskustvo ju je potreslo.

"Sedeo sam plačući na podu tuša", kaže Allen. "Pomislio sam:" Ako je ovo vaš problem, to je problem mnogih ljudi. "Odmah sam nazvao Raya u LA i rekao mu da ću izumiti brzu hranu."

Ubrzo nakon toga, Shannon je počela sastanke s nekim od najistaknutijih imena u hrani i zdravlju Bostona: kuharom i ugostiteljem Ming Tsai, Harvard's Walter Willett, Dr. Med., Rukovoditelji Reeboka, suosnivača Bostonske tržnice, i drugih.

Nakon gotovo desetljeća istraživanja i planiranja, u srpnju 2016. otvorena je prva lokacija uzgoja u Miamiju, 100-postotni restoran brze hrane s certifikatom USDA, sa živim zidom, obrazovnim igrama na iPad-u, drive-thru i gradsko imanje na krovu - međutim, budući da nije certificirano organsko, njegova se nagrada ne koristi u restoranu.

Vrh unutar uzgojene kuhinje

Kompanija se proširila na šest lokacija u samo 16 mjeseci-vodeći brod u Miamiju, Univerzitet Wesleyan u Connecticutu, tri prodajna mjesta na sportskim stadionima u Miamiju i nova lokacija u blizini Orlanda, priključena samo na Wal-Mart.

Lanac diskontnih supermarketa kontaktirao je Allens samo nekoliko mjeseci nakon otvaranja prve kompanije Grown, na njeno veliko iznenađenje.

"Tražili smo operatere sa fokusom na zdravu hranu i zaista nas je privukla Shannonova strast prema tome da organsku hranu učini pristupačnijom", kaže portparol Wal-Mart-a Erin Hulliberger, koji radi na zakupu stanara. "To je upravo ono što smo htjeli učiniti."

Shannon je uvijek jela pravu hranu. Dok je odrastao, njen otac je konzervirao i čuvao vlastite želee i džemove, a sam je napravio sve svoje juhe i temeljace. Njena porodica je u dvorištu uzgajala mnogo povrća-kukuruz, krastavce, paradajz-a kada je Shannonin suprug igrao za Celticse, vodila je kuharsku emisiju na lokalnoj televiziji pod nazivom "Obrok prije igre".

& quotKad sam odrastao, ljeti smo izlazili vani u našim PJ -ovima sa solinom i brali paradajz ili krastavac - kaže Allen. “Imao sam sreću što sam odrastao uz pravu hranu. Zato mi je bilo važno jesti organsko. "

Uzgojeno jednostavno zelenilo sa lososom.

Ali mogućnost da odete na vožnju kroz tanjir grilovanog, divlje ulovljenog lososa sa prženim češnjakom, prokulicama, kašom od slatkog krompira i salsa verdeom koštaće vas tačno. 17 dolara. Uporedite to sa prosječnim čekom po osobi u McDonald'su (4,72 USD) ili Subwayu (6,04 USD) ili Taco Bell (5,13 USD) ili čak Chipotleu (11 USD), pa ćete vidjeti zašto je cijena ono što drži Shannon noću.

"Želim sniziti cijenu, tako da to nije previsoko", kaže ona. “I dalje smo tri puta skuplji od obične brze hrane. Pristup organskoj hrani ne bi trebao biti luksuz. To mi slama srce. Iskoristili smo pogodnost, ali još radimo na cijeni. ”

Allen kaže da su, kada je Grown prvi put otvoren, potrošili 60 centi na hranu za svaki dolar prodaje, što je dvostruko više od prosjeka u restoranima. Ipak, nije namjeravala napraviti kompromis. "Znamo da je soda jeftina i da ima vrlo visoke marže za restoran", kaže ona. „Ali rekao sam svima koji su bili uključeni:„ Bez sode. “Sve se nabavlja odgovorno, organski i SNAIL [pokret spore hrane] je odobrio. Za svoje zaposlenike plaćamo poštenu plaću i osiguranje. ”

Planovi proširenja su već u izradi. "Moj cilj je 9.400 trgovina", kaže Allen. “Ne znam odakle mi taj broj, ali ne šalim se. Neću biti zadovoljan sve dok na svakom uglu ne naraste. "

Realno, Allen kaže da očekuje da će otvoriti još 10 do 15 Grown lokacija u vlasništvu kompanije u sljedeće dvije godine, a zatim vjerojatno započeti franšizu. Gleda nekoliko različitih vrsta lokacija: aerodromi, sportska borilišta, bolnice, prometne dionice autoputeva i fakulteti. Hoće li biti još Wal-Mart lokacija, otvoreno je pitanje.

"Ova [Wal-Mart] trgovina otvorena je prije par mjeseci, a mi još uvijek vršimo procjenu", kaže Hulliberger. “Zasad se kupcima sviđa ta mogućnost i jako smo ohrabreni, ali još je rano govoriti o budućim planovima.”

Za Shannon je to već bilo devet godina napornog rada, a Walker je sada uspješan 10-godišnji dječak. Na nedavnoj dobrotvornoj akciji prikupljanja novca za dijabetes, upitao je mamu hoće li Grown postojati ako mu nikada nije dijagnosticirana.

„Rekla sam mu da vjerovatno ne bih pokrenula ovu kompaniju i jednostavno bih nastavila sa normalnim životom“, kaže ona. “Zatim me je pogledao i rekao:‘ Onda zato imam tip 1. Vi inače nikada ne biste mogli pomoći tim ljudima. ”


Grown je 100% organski restoran brze hrane koji uskoro dolazi u vaš grad

Došla je ideja o ponovnom pronalaženju brze hrane Shannon Allen dok je plakala pod tušem. Bilo je potrebno devet godina da se to ostvari.

2008. godine, dok je bila trudna sa svojim četvrtim djetetom, Shannon Allen, supruga bivše NBA zvijezde Ray Allen, bio u panici. Njenom sinu Walkeru, koji je imao samo 17 mjeseci, trebao je inzulin. Nedavno mu je dijagnosticiran dijabetes tipa 1, a šećer u krvi bio je previsok. Njen suprug je bio u Los Angelesu igrajući protiv Lakersa u finalu NBA lige. Bila je sama u blizini njihove kuće u Wellesleyju, Mass.

"Osjećao sam se nemoćno", kaže Allen. “Bio sam na putu za Whole Foods, ali nisam imao vremena za parkiranje, ulaz i kupovinu i čekanje na blagajni. Trebalo mi je nešto ASAP od drive-thru-a. Ali nije bilo ničega što nije bilo u frizideru. Sjećam se da sam pomislio: 'Godina je 2008, a ne mogu dobiti pravu hranu kroz vožnju.' '

Iskustvo ju je potreslo.

"Sedeo sam plačući na podu tuša", kaže Allen. "Pomislio sam:" Ako je ovo vaš problem, to je problem mnogih ljudi. "Odmah sam nazvao Raya u LA i rekao mu da ću izumiti brzu hranu."

Ubrzo nakon toga, Shannon je počela sastanke s nekim od najistaknutijih imena u hrani i zdravlju Bostona: kuharom i ugostiteljem Ming Tsai, Harvard's Walter Willett, MD, rukovodioci u Reeboku, suosnivaču Bostonske tržnice i dr.

Nakon gotovo desetljeća istraživanja i planiranja, u srpnju 2016. otvorena je prva lokacija uzgoja u Miamiju, 100-postotni restoran brze hrane s certifikatom USDA, sa živim zidom, obrazovnim igrama na iPad-u, drive-thru i urbana farma na krovu - međutim, budući da nije certificirana kao organska, njegova se nagrada ne koristi u restoranu.

Vrh unutar uzgojene kuhinje

Kompanija se proširila na šest lokacija u samo 16 mjeseci-vodeći brod u Miamiju, Univerzitet Wesleyan u Connecticutu, tri prodajna mjesta na sportskim stadionima u Miamiju i nova lokacija u blizini Orlanda, priključena samo na Wal-Mart.

Lanac diskontnih supermarketa kontaktirao je Allens samo nekoliko mjeseci nakon otvaranja prve kompanije Grown, na njeno veliko iznenađenje.

"Tražili smo operatere sa fokusom na zdravu hranu i zaista nas je privukla Shannonova strast prema tome da organsku hranu učini pristupačnijom", kaže portparol Wal-Mart-a Erin Hulliberger, koji radi na zakupu stanara. "To je upravo ono što smo htjeli učiniti."

Shannon je uvijek jela pravu hranu. Dok je odrastao, njen otac je konzervirao i čuvao vlastite želee i džemove, a sam je napravio sve svoje juhe i temeljace. Njena porodica je u dvorištu uzgajala mnogo povrća-kukuruz, krastavce, paradajz-a kada je Shannonin suprug igrao za Celticse, vodila je kuharsku emisiju na lokalnoj televiziji pod nazivom "Obrok prije igre".

& quotKada sam odrastao, ljeti smo izlazili vani u našim PJ -ovima sa solinom i brali paradajz ili krastavac - kaže Allen. “Imao sam sreću što sam odrastao uz pravu hranu. Zato mi je bilo važno jesti organsko. "

Uzgojeno jednostavno zelenilo sa lososom.

Ali mogućnost da odete na vožnju kroz tanjir grilovanog, divlje ulovljenog lososa sa prženim češnjakom, prokulicama, kašom od slatkog krompira i salsa verdeom koštaće vas tačno. 17 dolara. Uporedite to sa prosječnim čekom po osobi u McDonald'su (4,72 USD) ili Subwayu (6,04 USD) ili Taco Bell (5,13 USD) ili čak Chipotleu (11 USD), pa ćete vidjeti zašto je cijena ono što drži Shannon noću.

"Želim sniziti cijenu, tako da ne previsoka cijena", kaže ona. “I dalje smo tri puta skuplji od obične brze hrane. Pristup organskoj hrani ne bi trebao biti luksuz. To mi slama srce. Iskoristili smo pogodnost, ali još radimo na cijeni. ”

Allen kaže da su, kada je Grown prvi put otvoren, potrošili 60 centi na hranu za svaki dolar prodaje, što je dvostruko više od prosjeka u restoranima. Ipak, nije namjeravala napraviti kompromis. "Znamo da je soda jeftina i da ima vrlo visoke marže za restoran", kaže ona. „Ali rekao sam svima koji su bili uključeni:„ Bez sode. “Sve se nabavlja odgovorno, organski i SNAIL [pokret spore hrane] je odobrio. Za svoje zaposlenike plaćamo poštenu plaću i osiguranje. ”

Planovi proširenja su već u izradi. "Moj cilj je 9.400 trgovina", kaže Allen. “Ne znam odakle mi taj broj, ali ne šalim se. Neću biti zadovoljan sve dok na svakom uglu ne naraste. "

Realno, Allen kaže da očekuje da će otvoriti još 10 do 15 Grown lokacija u vlasništvu kompanije u sljedeće dvije godine, a zatim vjerojatno započeti franšizu. Gleda nekoliko različitih vrsta lokacija: aerodromi, sportska borilišta, bolnice, prometne dionice autoputeva i fakulteti. Hoće li biti još Wal-Mart lokacija, otvoreno je pitanje.

"Ova [Wal-Mart] trgovina otvorena je prije par mjeseci, a mi još uvijek vršimo procjenu", kaže Hulliberger. “Zasad se kupcima sviđa ta mogućnost i jako smo ohrabreni, ali još je rano govoriti o budućim planovima.”

Za Shannon je to već bilo devet godina napornog rada, a Walker je sada uspješan 10-godišnji dječak. Na nedavnoj dobrotvornoj akciji prikupljanja novca za dijabetes, upitao je mamu hoće li Grown postojati ako mu nikada nije dijagnosticirana.

„Rekla sam mu da vjerovatno ne bih pokrenula ovu kompaniju i jednostavno bih nastavila sa normalnim životom“, kaže ona. “Zatim me je pogledao i rekao:‘ Zato ja imam tip 1. Vi inače ne biste mogli pomoći tim ljudima. ”


Grown je 100% organski restoran brze hrane koji uskoro stiže u vaš grad

Došla je ideja o ponovnom pronalaženju brze hrane Shannon Allen dok je plakala pod tušem. Bilo je potrebno devet godina da se to ostvari.

2008. godine, dok je bila trudna sa svojim četvrtim djetetom, Shannon Allen, supruga bivše NBA zvijezde Ray Allen, bio u panici. Njenom sinu Walkeru, koji je imao samo 17 mjeseci, trebao je inzulin. Nedavno mu je dijagnosticiran dijabetes tipa 1, a šećer u krvi bio je previsok. Njen suprug je bio u Los Angelesu igrajući protiv Lakersa u finalu NBA lige. Bila je sama u blizini njihove kuće u Wellesleyju, Mass.

“I felt powerless,” Allen says. “I was on my way to Whole Foods, but I didn’t have time to park and go in and shop and wait at the register. I needed something ASAP from a drive-thru. But there wasn’t anything that wasn’t freezer-to-fryer. I remember thinking, ‘It’s 2008, and I can’t get real food from a drive-thru.’”

The experience left her shaken.

“I sat crying on the shower floor,” Allen says. “I thought, ‘If this is your problem, it's a lot of people’s.’ I called Ray in L.A. immediately and told him I was going to reinvent fast food.”

Soon after, Shannon began taking meetings with some of Boston’s most prominent names in food and health: chef and restaurateur Ming Tsai, Harvard’s Walter Willett, M.D., executives at Reebok, a co-founder of Boston Market, and more.

After almost a decade of research and planning, in July 2016, the first Grown location opened in Miami, a 100-percent USDA certified organic fast food restaurant, complete with a living wall, educational games on iPads, a drive-thru, and an urban farm on the roof—though, because it’s not certified organic, its bounty is not used in the restaurant.

A peak inside the Grown kitchen

The company has expanded to six locations in just 16 months—the Miami flagship, Wesleyan University in Connecticut, three outlets in Miami sports stadiums, and a new location near Orlando, attached to none other than a Wal-Mart.

The discount superstore chain contacted the Allens just a few months after the first Grown opened, much to her surprise.

“We were looking for operators with a focus on healthy food, and were really drawn to Shannon’s passion for making organic foods more accessible,” says Wal-Mart spokesperson Erin Hulliberger, who works on tenant leases. “It’s exactly what we wanted to do.”

Eating real food has always been important to Shannon. While growing up, her dad canned and jarred his own jellies and jams and made all of his own soup and stew bases. Her family grew numerous vegetables in the backyard—corn, cucumbers, tomatoes—and when Shannon’s husband was playing for the Celtics, she hosted a cooking show on local television called “The Pre-Game Meal.”

"When I was growing up, in summer, weɽ go outside in our PJs with a salt shaker and pick a tomato or cucumber,” Allen says. “I was lucky that I grew up with real food. That’s why eating organic was important to me.”

Grown's simple greens with salmon.

But being able to go to a drive-thru and get a plate of grilled, wild-caught salmon with roasted garlic Brussels sprouts, sweet potato mash, and salsa verde is going to cost you exactly. $17. Compare that to the average per person check at McDonald’s ($4.72) or Subway ($6.04) or Taco Bell ($5.13) or even Chipotle ($11), and you can see why price is what keeps Shannon up at night.

“I want to lower the price point, so it's not cost-prohibitive,” she says. “We are still three times more expensive than regular fast food. Having access to organic food should not be a luxury. It breaks my heart. We’ve nailed the convenience, but we’re still working on the price.”

Allen says that, when Grown first opened, they spent 60 cents on food for every dollar in sales, which is double the restaurant average. Still, she wasn’t going to compromise. “We know that soda is cheap, and it has very high margins for a restaurant,” she says. “But I told everyone involved, ‘No soda.’ Everything is sourced responsibly, organic, and SNAIL [the Slow Food Movement] approved. We pay a fair wage and insurance for our employees.”

Expansion plans are already in the works. “My goal is 9,400 stores,” Allen says. “I don’t know where I got that number from, but I’m not joking. I won't be satisfied until there's a Grown on every corner.”

Realistically, Allen says she expects to open another 10 to 15 company-owned Grown locations in next two years, then possibly start franchising. She’s looking at a few different types of locations: airports, sports arenas, hospitals, busy stretches of highway, and college campuses. Whether or not there will be more Wal-Mart locations is an open question.

“This [Wal-Mart] store just opened a couple of months ago, and we are still evaluating,” Hulliberger says. “So far, the customers love the option, and we are very encouraged, but it is too early to say what any future plans will be.”

For Shannon, it’s already been nine years of hard work, and Walker is now a thriving 10-year-old boy. At a recent charity event raising money for diabetes, he asked his mom if Grown would exist if he had never been diagnosed.

“I told him that I probably would not have started this company, and I would have just gone on with our normal lives,” she says. “Then he looked at me and said, ‘Then that’s why I have Type 1. You would have never been able to help these people otherwise.”


Grown Is a 100% Organic Fast Food Restaurant Coming to Your City Soon

The idea to reinvent fast food came to Shannon Allen while she was crying in the shower. It took nine years to make it a reality.

In 2008, while pregnant with her fourth child, Shannon Allen, wife of former NBA star Ray Allen, was in a panic. Her son, Walker, who was just 17 months old, needed insulin. He was recently diagnosed with Type 1 diabetes, and his blood sugar was way too high. Her husband was in Los Angeles playing the Lakers in the NBA Finals. She was on her own near their home in Wellesley, Mass.

“I felt powerless,” Allen says. “I was on my way to Whole Foods, but I didn’t have time to park and go in and shop and wait at the register. I needed something ASAP from a drive-thru. But there wasn’t anything that wasn’t freezer-to-fryer. I remember thinking, ‘It’s 2008, and I can’t get real food from a drive-thru.’”

The experience left her shaken.

“I sat crying on the shower floor,” Allen says. “I thought, ‘If this is your problem, it's a lot of people’s.’ I called Ray in L.A. immediately and told him I was going to reinvent fast food.”

Soon after, Shannon began taking meetings with some of Boston’s most prominent names in food and health: chef and restaurateur Ming Tsai, Harvard’s Walter Willett, M.D., executives at Reebok, a co-founder of Boston Market, and more.

After almost a decade of research and planning, in July 2016, the first Grown location opened in Miami, a 100-percent USDA certified organic fast food restaurant, complete with a living wall, educational games on iPads, a drive-thru, and an urban farm on the roof—though, because it’s not certified organic, its bounty is not used in the restaurant.

A peak inside the Grown kitchen

The company has expanded to six locations in just 16 months—the Miami flagship, Wesleyan University in Connecticut, three outlets in Miami sports stadiums, and a new location near Orlando, attached to none other than a Wal-Mart.

The discount superstore chain contacted the Allens just a few months after the first Grown opened, much to her surprise.

“We were looking for operators with a focus on healthy food, and were really drawn to Shannon’s passion for making organic foods more accessible,” says Wal-Mart spokesperson Erin Hulliberger, who works on tenant leases. “It’s exactly what we wanted to do.”

Eating real food has always been important to Shannon. While growing up, her dad canned and jarred his own jellies and jams and made all of his own soup and stew bases. Her family grew numerous vegetables in the backyard—corn, cucumbers, tomatoes—and when Shannon’s husband was playing for the Celtics, she hosted a cooking show on local television called “The Pre-Game Meal.”

"When I was growing up, in summer, weɽ go outside in our PJs with a salt shaker and pick a tomato or cucumber,” Allen says. “I was lucky that I grew up with real food. That’s why eating organic was important to me.”

Grown's simple greens with salmon.

But being able to go to a drive-thru and get a plate of grilled, wild-caught salmon with roasted garlic Brussels sprouts, sweet potato mash, and salsa verde is going to cost you exactly. $17. Compare that to the average per person check at McDonald’s ($4.72) or Subway ($6.04) or Taco Bell ($5.13) or even Chipotle ($11), and you can see why price is what keeps Shannon up at night.

“I want to lower the price point, so it's not cost-prohibitive,” she says. “We are still three times more expensive than regular fast food. Having access to organic food should not be a luxury. It breaks my heart. We’ve nailed the convenience, but we’re still working on the price.”

Allen says that, when Grown first opened, they spent 60 cents on food for every dollar in sales, which is double the restaurant average. Still, she wasn’t going to compromise. “We know that soda is cheap, and it has very high margins for a restaurant,” she says. “But I told everyone involved, ‘No soda.’ Everything is sourced responsibly, organic, and SNAIL [the Slow Food Movement] approved. We pay a fair wage and insurance for our employees.”

Expansion plans are already in the works. “My goal is 9,400 stores,” Allen says. “I don’t know where I got that number from, but I’m not joking. I won't be satisfied until there's a Grown on every corner.”

Realistically, Allen says she expects to open another 10 to 15 company-owned Grown locations in next two years, then possibly start franchising. She’s looking at a few different types of locations: airports, sports arenas, hospitals, busy stretches of highway, and college campuses. Whether or not there will be more Wal-Mart locations is an open question.

“This [Wal-Mart] store just opened a couple of months ago, and we are still evaluating,” Hulliberger says. “So far, the customers love the option, and we are very encouraged, but it is too early to say what any future plans will be.”

For Shannon, it’s already been nine years of hard work, and Walker is now a thriving 10-year-old boy. At a recent charity event raising money for diabetes, he asked his mom if Grown would exist if he had never been diagnosed.

“I told him that I probably would not have started this company, and I would have just gone on with our normal lives,” she says. “Then he looked at me and said, ‘Then that’s why I have Type 1. You would have never been able to help these people otherwise.”


Grown Is a 100% Organic Fast Food Restaurant Coming to Your City Soon

The idea to reinvent fast food came to Shannon Allen while she was crying in the shower. It took nine years to make it a reality.

In 2008, while pregnant with her fourth child, Shannon Allen, wife of former NBA star Ray Allen, was in a panic. Her son, Walker, who was just 17 months old, needed insulin. He was recently diagnosed with Type 1 diabetes, and his blood sugar was way too high. Her husband was in Los Angeles playing the Lakers in the NBA Finals. She was on her own near their home in Wellesley, Mass.

“I felt powerless,” Allen says. “I was on my way to Whole Foods, but I didn’t have time to park and go in and shop and wait at the register. I needed something ASAP from a drive-thru. But there wasn’t anything that wasn’t freezer-to-fryer. I remember thinking, ‘It’s 2008, and I can’t get real food from a drive-thru.’”

The experience left her shaken.

“I sat crying on the shower floor,” Allen says. “I thought, ‘If this is your problem, it's a lot of people’s.’ I called Ray in L.A. immediately and told him I was going to reinvent fast food.”

Soon after, Shannon began taking meetings with some of Boston’s most prominent names in food and health: chef and restaurateur Ming Tsai, Harvard’s Walter Willett, M.D., executives at Reebok, a co-founder of Boston Market, and more.

After almost a decade of research and planning, in July 2016, the first Grown location opened in Miami, a 100-percent USDA certified organic fast food restaurant, complete with a living wall, educational games on iPads, a drive-thru, and an urban farm on the roof—though, because it’s not certified organic, its bounty is not used in the restaurant.

A peak inside the Grown kitchen

The company has expanded to six locations in just 16 months—the Miami flagship, Wesleyan University in Connecticut, three outlets in Miami sports stadiums, and a new location near Orlando, attached to none other than a Wal-Mart.

The discount superstore chain contacted the Allens just a few months after the first Grown opened, much to her surprise.

“We were looking for operators with a focus on healthy food, and were really drawn to Shannon’s passion for making organic foods more accessible,” says Wal-Mart spokesperson Erin Hulliberger, who works on tenant leases. “It’s exactly what we wanted to do.”

Eating real food has always been important to Shannon. While growing up, her dad canned and jarred his own jellies and jams and made all of his own soup and stew bases. Her family grew numerous vegetables in the backyard—corn, cucumbers, tomatoes—and when Shannon’s husband was playing for the Celtics, she hosted a cooking show on local television called “The Pre-Game Meal.”

"When I was growing up, in summer, weɽ go outside in our PJs with a salt shaker and pick a tomato or cucumber,” Allen says. “I was lucky that I grew up with real food. That’s why eating organic was important to me.”

Grown's simple greens with salmon.

But being able to go to a drive-thru and get a plate of grilled, wild-caught salmon with roasted garlic Brussels sprouts, sweet potato mash, and salsa verde is going to cost you exactly. $17. Compare that to the average per person check at McDonald’s ($4.72) or Subway ($6.04) or Taco Bell ($5.13) or even Chipotle ($11), and you can see why price is what keeps Shannon up at night.

“I want to lower the price point, so it's not cost-prohibitive,” she says. “We are still three times more expensive than regular fast food. Having access to organic food should not be a luxury. It breaks my heart. We’ve nailed the convenience, but we’re still working on the price.”

Allen says that, when Grown first opened, they spent 60 cents on food for every dollar in sales, which is double the restaurant average. Still, she wasn’t going to compromise. “We know that soda is cheap, and it has very high margins for a restaurant,” she says. “But I told everyone involved, ‘No soda.’ Everything is sourced responsibly, organic, and SNAIL [the Slow Food Movement] approved. We pay a fair wage and insurance for our employees.”

Expansion plans are already in the works. “My goal is 9,400 stores,” Allen says. “I don’t know where I got that number from, but I’m not joking. I won't be satisfied until there's a Grown on every corner.”

Realistically, Allen says she expects to open another 10 to 15 company-owned Grown locations in next two years, then possibly start franchising. She’s looking at a few different types of locations: airports, sports arenas, hospitals, busy stretches of highway, and college campuses. Whether or not there will be more Wal-Mart locations is an open question.

“This [Wal-Mart] store just opened a couple of months ago, and we are still evaluating,” Hulliberger says. “So far, the customers love the option, and we are very encouraged, but it is too early to say what any future plans will be.”

For Shannon, it’s already been nine years of hard work, and Walker is now a thriving 10-year-old boy. At a recent charity event raising money for diabetes, he asked his mom if Grown would exist if he had never been diagnosed.

“I told him that I probably would not have started this company, and I would have just gone on with our normal lives,” she says. “Then he looked at me and said, ‘Then that’s why I have Type 1. You would have never been able to help these people otherwise.”


Grown Is a 100% Organic Fast Food Restaurant Coming to Your City Soon

The idea to reinvent fast food came to Shannon Allen while she was crying in the shower. It took nine years to make it a reality.

In 2008, while pregnant with her fourth child, Shannon Allen, wife of former NBA star Ray Allen, was in a panic. Her son, Walker, who was just 17 months old, needed insulin. He was recently diagnosed with Type 1 diabetes, and his blood sugar was way too high. Her husband was in Los Angeles playing the Lakers in the NBA Finals. She was on her own near their home in Wellesley, Mass.

“I felt powerless,” Allen says. “I was on my way to Whole Foods, but I didn’t have time to park and go in and shop and wait at the register. I needed something ASAP from a drive-thru. But there wasn’t anything that wasn’t freezer-to-fryer. I remember thinking, ‘It’s 2008, and I can’t get real food from a drive-thru.’”

The experience left her shaken.

“I sat crying on the shower floor,” Allen says. “I thought, ‘If this is your problem, it's a lot of people’s.’ I called Ray in L.A. immediately and told him I was going to reinvent fast food.”

Soon after, Shannon began taking meetings with some of Boston’s most prominent names in food and health: chef and restaurateur Ming Tsai, Harvard’s Walter Willett, M.D., executives at Reebok, a co-founder of Boston Market, and more.

After almost a decade of research and planning, in July 2016, the first Grown location opened in Miami, a 100-percent USDA certified organic fast food restaurant, complete with a living wall, educational games on iPads, a drive-thru, and an urban farm on the roof—though, because it’s not certified organic, its bounty is not used in the restaurant.

A peak inside the Grown kitchen

The company has expanded to six locations in just 16 months—the Miami flagship, Wesleyan University in Connecticut, three outlets in Miami sports stadiums, and a new location near Orlando, attached to none other than a Wal-Mart.

The discount superstore chain contacted the Allens just a few months after the first Grown opened, much to her surprise.

“We were looking for operators with a focus on healthy food, and were really drawn to Shannon’s passion for making organic foods more accessible,” says Wal-Mart spokesperson Erin Hulliberger, who works on tenant leases. “It’s exactly what we wanted to do.”

Eating real food has always been important to Shannon. While growing up, her dad canned and jarred his own jellies and jams and made all of his own soup and stew bases. Her family grew numerous vegetables in the backyard—corn, cucumbers, tomatoes—and when Shannon’s husband was playing for the Celtics, she hosted a cooking show on local television called “The Pre-Game Meal.”

"When I was growing up, in summer, weɽ go outside in our PJs with a salt shaker and pick a tomato or cucumber,” Allen says. “I was lucky that I grew up with real food. That’s why eating organic was important to me.”

Grown's simple greens with salmon.

But being able to go to a drive-thru and get a plate of grilled, wild-caught salmon with roasted garlic Brussels sprouts, sweet potato mash, and salsa verde is going to cost you exactly. $17. Compare that to the average per person check at McDonald’s ($4.72) or Subway ($6.04) or Taco Bell ($5.13) or even Chipotle ($11), and you can see why price is what keeps Shannon up at night.

“I want to lower the price point, so it's not cost-prohibitive,” she says. “We are still three times more expensive than regular fast food. Having access to organic food should not be a luxury. It breaks my heart. We’ve nailed the convenience, but we’re still working on the price.”

Allen says that, when Grown first opened, they spent 60 cents on food for every dollar in sales, which is double the restaurant average. Still, she wasn’t going to compromise. “We know that soda is cheap, and it has very high margins for a restaurant,” she says. “But I told everyone involved, ‘No soda.’ Everything is sourced responsibly, organic, and SNAIL [the Slow Food Movement] approved. We pay a fair wage and insurance for our employees.”

Expansion plans are already in the works. “My goal is 9,400 stores,” Allen says. “I don’t know where I got that number from, but I’m not joking. I won't be satisfied until there's a Grown on every corner.”

Realistically, Allen says she expects to open another 10 to 15 company-owned Grown locations in next two years, then possibly start franchising. She’s looking at a few different types of locations: airports, sports arenas, hospitals, busy stretches of highway, and college campuses. Whether or not there will be more Wal-Mart locations is an open question.

“This [Wal-Mart] store just opened a couple of months ago, and we are still evaluating,” Hulliberger says. “So far, the customers love the option, and we are very encouraged, but it is too early to say what any future plans will be.”

For Shannon, it’s already been nine years of hard work, and Walker is now a thriving 10-year-old boy. At a recent charity event raising money for diabetes, he asked his mom if Grown would exist if he had never been diagnosed.

“I told him that I probably would not have started this company, and I would have just gone on with our normal lives,” she says. “Then he looked at me and said, ‘Then that’s why I have Type 1. You would have never been able to help these people otherwise.”


Grown Is a 100% Organic Fast Food Restaurant Coming to Your City Soon

The idea to reinvent fast food came to Shannon Allen while she was crying in the shower. It took nine years to make it a reality.

In 2008, while pregnant with her fourth child, Shannon Allen, wife of former NBA star Ray Allen, was in a panic. Her son, Walker, who was just 17 months old, needed insulin. He was recently diagnosed with Type 1 diabetes, and his blood sugar was way too high. Her husband was in Los Angeles playing the Lakers in the NBA Finals. She was on her own near their home in Wellesley, Mass.

“I felt powerless,” Allen says. “I was on my way to Whole Foods, but I didn’t have time to park and go in and shop and wait at the register. I needed something ASAP from a drive-thru. But there wasn’t anything that wasn’t freezer-to-fryer. I remember thinking, ‘It’s 2008, and I can’t get real food from a drive-thru.’”

The experience left her shaken.

“I sat crying on the shower floor,” Allen says. “I thought, ‘If this is your problem, it's a lot of people’s.’ I called Ray in L.A. immediately and told him I was going to reinvent fast food.”

Soon after, Shannon began taking meetings with some of Boston’s most prominent names in food and health: chef and restaurateur Ming Tsai, Harvard’s Walter Willett, M.D., executives at Reebok, a co-founder of Boston Market, and more.

After almost a decade of research and planning, in July 2016, the first Grown location opened in Miami, a 100-percent USDA certified organic fast food restaurant, complete with a living wall, educational games on iPads, a drive-thru, and an urban farm on the roof—though, because it’s not certified organic, its bounty is not used in the restaurant.

A peak inside the Grown kitchen

The company has expanded to six locations in just 16 months—the Miami flagship, Wesleyan University in Connecticut, three outlets in Miami sports stadiums, and a new location near Orlando, attached to none other than a Wal-Mart.

The discount superstore chain contacted the Allens just a few months after the first Grown opened, much to her surprise.

“We were looking for operators with a focus on healthy food, and were really drawn to Shannon’s passion for making organic foods more accessible,” says Wal-Mart spokesperson Erin Hulliberger, who works on tenant leases. “It’s exactly what we wanted to do.”

Eating real food has always been important to Shannon. While growing up, her dad canned and jarred his own jellies and jams and made all of his own soup and stew bases. Her family grew numerous vegetables in the backyard—corn, cucumbers, tomatoes—and when Shannon’s husband was playing for the Celtics, she hosted a cooking show on local television called “The Pre-Game Meal.”

"When I was growing up, in summer, weɽ go outside in our PJs with a salt shaker and pick a tomato or cucumber,” Allen says. “I was lucky that I grew up with real food. That’s why eating organic was important to me.”

Grown's simple greens with salmon.

But being able to go to a drive-thru and get a plate of grilled, wild-caught salmon with roasted garlic Brussels sprouts, sweet potato mash, and salsa verde is going to cost you exactly. $17. Compare that to the average per person check at McDonald’s ($4.72) or Subway ($6.04) or Taco Bell ($5.13) or even Chipotle ($11), and you can see why price is what keeps Shannon up at night.

“I want to lower the price point, so it's not cost-prohibitive,” she says. “We are still three times more expensive than regular fast food. Having access to organic food should not be a luxury. It breaks my heart. We’ve nailed the convenience, but we’re still working on the price.”

Allen says that, when Grown first opened, they spent 60 cents on food for every dollar in sales, which is double the restaurant average. Still, she wasn’t going to compromise. “We know that soda is cheap, and it has very high margins for a restaurant,” she says. “But I told everyone involved, ‘No soda.’ Everything is sourced responsibly, organic, and SNAIL [the Slow Food Movement] approved. We pay a fair wage and insurance for our employees.”

Expansion plans are already in the works. “My goal is 9,400 stores,” Allen says. “I don’t know where I got that number from, but I’m not joking. I won't be satisfied until there's a Grown on every corner.”

Realistically, Allen says she expects to open another 10 to 15 company-owned Grown locations in next two years, then possibly start franchising. She’s looking at a few different types of locations: airports, sports arenas, hospitals, busy stretches of highway, and college campuses. Whether or not there will be more Wal-Mart locations is an open question.

“This [Wal-Mart] store just opened a couple of months ago, and we are still evaluating,” Hulliberger says. “So far, the customers love the option, and we are very encouraged, but it is too early to say what any future plans will be.”

For Shannon, it’s already been nine years of hard work, and Walker is now a thriving 10-year-old boy. At a recent charity event raising money for diabetes, he asked his mom if Grown would exist if he had never been diagnosed.

“I told him that I probably would not have started this company, and I would have just gone on with our normal lives,” she says. “Then he looked at me and said, ‘Then that’s why I have Type 1. You would have never been able to help these people otherwise.”